Due to the fact that ninety-nine percent of my traffic comes from Pinterest. I have spent countless hours focusing on upping my Pinterest game so to say. Being that is where most of my traffic comes from I have been spending lots of time growing my Pinterest profile, and making Pinterest friendly images to go with my blog post. All of my hard work finally paid off when I woke up to two viral pins on Pinterest, that also skyrocketed my blog traffic. Below is how I did it, and some extra Pinterest pins.
Pinterest Friendly Images + Multiple Images
Pinterest is all about the images, and eye-catching visuals. In order to get your Pins noticed and repined you need to create Pinterest friendly images. Pinterest friendly images means vertical images, a call to action, and text. Tall vertical images stand out vs smaller horizontal images. If you’ve ever found yourself scrolling through Pinterest, you’ve probably noticed that the vertical tall images jump out at you first. The preferred dimensions would be around 740px wide and a 1102px height.
My new strategy that has brought me immense traffic is creating four different pins for each post. With different text and designs. That is four times the traffic I can potentially get from Pinterest. Don’t be afraid to experiment with different images, add text overlay or combine pictures. There are many programs that let you add text to your blog images. PicMonkey, Canva, and Photoshop are all great. My favorite is Canva, because they already have a Pinterest template with the correct dimensions, and different designs and fonts.
You should Create a pin worth image for every single blog post you published. It may seem like an extra step, but it is worth it to get the extra exposure. At any time, your pin can go viral and your traffic will skyrocket along with it. You want other people to pin and re-pin your content in order to grow your readers organically. You can go back in to old post to make sure you have a least one Pinterest friendly image. In order to bring more attention to old post.
Rich Pins + Pinterest SEO
When you scroll through your Pinterest dashboard you have probably noticed your pins no longer show up in a chronological order. Instead Pinterest now has a smart feed that uses its algorithm to figure out the kind of content that you are most interested in, and that is what will show up on your Pinterest feed.
To make sure your pins get seen by the “smart feed” you need to be sure to use Pinterest SEO. By using Pinterest SEO even users who do not follow you will get to see your pins. First things first you need to make sure your website is verified, and sign up for rich pins. When you have rich pins, which I highly recommend you get. Pinterest will have your pin description under all of your images. Adding text over your image will help your image to stand out even more. Pinterest users will automatically know what to expect when they click on your post. Another way to utilize Pinterest SEO is to make sure your image names, board descriptions, pin descriptions, and Pinterest profile all include relevant keywords. Pinterest SEO is huge in order to make sure your Pinterest profile gets optimized, and in return bring massive traffic to your blog.
Schedule Your Pins + Tailwind Tribes
Scheduling your pins is key to bringing huge numbers to your blog. I use Tailwind to schedule all of my Pinterest post and recently my Instagram post. If you are not familiar with Tailwind, it is basically a service that helps you schedule your pins. It also gives you an in depth look into your analytics where you can see which pins are performing the best, and how many followers and re-pins you have gained in a set time. Tailwind uses a smart schedule that is tailored to your Pinterest account. Tailwind will figure out what’s the best time for you pins to go up, based on your times of high engagement.
I spend one hour on Tailwind on Sunday scheduling 50 pins for each day of the week. It is great because I don’t have to worry about Pinterest for the rest of the week, and I can focus on creating content. Tailwind is a game changer and utilizing it has brought massive traffic to my blog, and helped me grow my Pinterest account as well. Click here to sign up for Tailwind and get $15 off your first month!
Another amazing feature on Tailwind is Tailwind Tribes. Tailwind Tribes are groups where you can post your pins for others to re-pin and find valuable content from other bloggers to re-pin as well. Tailwind tribes is a new feature on Tailwind, but they have already worked to double my traffic. My traffic has recently been very consistent with no real increase; thanks to tailwind tribes I have seen a huge rise in my traffic. I was inspired to create my own tribe to help other bloggers grow their traffic. Join my tribe here for free.
Share other’s Users Pins
Don’t just share your content, share other’s content as well. You want to be a resource for your followers, by sharing helpful articles, dinner recipes, and spring styleS. Although you should constantly pin other people’s content, don’t be afraid to re pin your own content as well. Your goal should be to get your content shared and re-pinned across Pinterest.
Make sure to pin relevant content to your brand, and keep your boards categorized and organized. Add a description to each board, so Pinterest users know what to expect.
Have a “Pin it” button
I recently installed the Pinterest “Pin it” Button plugin, and it allows my readers to Pin any picture on my blog, using the hover feature. When you have a “Pin it” button on your blog it makes it effortless for your readers to share your post on Pinterest. Which in return will drive more traffic to your blog. You can also buy a custom “pin it” button on Etsy, or build your own on Pinterest.
Have you had a pin go viral yet? Comment below!