How to Get Sponsored Post Opportunities for Your Blog + The EXACT email I send to Brands
The blogging community is surrounded by sponsored post; you have probably seen your favorite blogger do many sponsored post on their blog, and wondered how they got the opportunity. Sponsored post are a great way to monetize your blog. When it comes to sponsored post it all most always involves working with a brand. Your first sponsored post can be exciting, but can be a bit overwhelming. There are many many ways to work with brands and do a sponsored post. In today’s post I gather up all the resources you will need to get your first sponsored post plus I share with you the exact email I use to pitch to brands. If you still have questions about sponsored post or getting traffic to your blog. You can always email me or sign up for a blog audit here.
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Working With the Right Media Companies
The first and probably the most popular way to get an opportunity to get a sponsored post is to: Work with media companies. There are plenty of media companies you can sign up for. I give you a list of my favorites below. Keep in mind many of them have requirements and if you don’t meet them your application will be denied. Don’t let that discourage you because you can always apply and re apply.
- Pollinate Media– Application required. Sends out newsletter with opportunities that you can choose to apply to. A variety of opportunities available for all niches.
- Activate (Bloglovin’)– Activate is another one of my favorite media companies. They are connected to Bloglovin’ so if you have an account you can become an influencer. There are many new opportunities every month, and you will know because they send out a email with new campaigns that you can apply to.
- Linqia– ( My top favorite media companies) Application required. Based off your reach and following, Linqia will choose campaigns for you. You can then choose if you would like to apply based off of the pay, deadline, etc. You will get paid per click until you hit a “threshold” that is determined by the interaction within your “community.” The more clicks you get over your threshold, the higher it will be next time. Click here to sign up for Linqia!
- Weave Made Media -Application required. Perfect for bloggers just starting out with sponsored post and still building a following. They send out a newsletter mentioning opportunities with links for you to go apply for each individual campaign.
* I want to add that the payment for mostly all media companies are through Paypal so if you have not set up an account yet, I highly recommend it.
Sending a Pitch to a Brand
Some bloggers often believe you need to wait for a brand to reach out to you in order to get an opportunity to do a sponsored post. This could not be further from the truth. You can always reach out to brands with a “pitch” sharing with them why you and your blog would fit well with their brand, and how it will help the growth of their business. You are more than likely to get a few “no’s”, but don’t get discouraged. Know that you are worth it, and do not let brands take advantage of you. Prove your worth by showing what you are capable of you will get a lot more respect and even get a lot more “yes’s.”
Keep in mind compensation doesn’t always have to mean cash. Many small companies do not always have the budget to pay you in the form of cash. Instead they will give you a product or something they sell (for free) in exchange for you taking the time to write up a post. This is a great way to get some experience working with brands if you are just starting out.
You want to try your best to find a personal contact. You can do this by visiting the brands “contact” page, from there you may find an email but this is most likely used for customer service. Try to look for a name of a single person in a marketing position. Try looking on Twitter or Instagram for someone associated with the brand. If you still cant find a email address try LinkedIn in the search bar type in Marketing + “name of brand” you are very likely to find an email this way.
Top Tips for Sending a Pitch
- Make it personal, start off with your name your blog URL and a little bit about yourself.
- Do your research on the brand, throw in a few compliments about the brand and let them know in short why you believe their products would fit well with your blog and brand.
- Show you are credible by listing previous brands you have worked with.
- Include a media kit or monthly page views and unique visitors. If you do link a media kit make sure to make it known you linked it below. I really recommend making a media kit. CreativeMarket has tons of really great media kit templates, this is the one I use here.
- If you have an idea in mind on how will showcase the brand ,and you happen to have a similar post. Make sure to link it, and let them know your idea.
- Only reach out to brands you know will work well with your blog.
- Have a clear “Contact me” some where on your blog so brands can also reach out to you. (Wanted to include this although not really a tip for pitching)
Always Keep Your Audience in Mind
This just means don’t sell out to make a quick buck. You may be tempted to write blog post for any and every brand to receive earn money or get free stuff. This is not the right way to go about it. It will be very transparent, and your readers may start not to trust what you recommend. You will potentially be earning money from what someone buys based off your recommendation. So you want to make sure your recommendations are genuine. If you are recommending any old items for the sake of earning money, you may be responsible for someone spending money on a crappy product. Always keep your audience, your integrity, and your vision for your blog in mind when accepting an opportunity.
Have any more questions about sponsored post?
Comment them below or email me!