Don’t Allow Old Post to be Forgotten: How to Drive Traffic to Old Blog Posts

Writing and creating a blog post can take hours even days so you never want to allow your hard work to go to waste by abandoning old post. When it comes to old blog post it is very easy for them to be forgotten in the mix of new content. Luckily there are a few things you can do to drive traffic to to old content.


Link to Older Content + Related Post

I will start off with this one, because it is the most common strategy. It is the strategy  that will bring the most traffic to old post.  If you don’t promote old post or link to it in newer posts nobody’s going to know about it. When you write a new post, think about if you can link back to other relevant post.  Maybe you wrote a post about Pinterest  in 2015 and  since then, you’ve written about Pinterest four more times. Link to those later blog posts, find a way to work them into your new post. You can also go through old blog posts and add links where relevant to new content, or leave a “related post” tab at the bottom of new content. 

Yoast SEO + SEO Your Updated Post 

If you have not downloaded the Yoast SEO plugin yet, you need to right away. It will help you tremendously in improving your SEO. Not sure what SEO is?  This article will explain it more in depth. Once you have downloaded Yoast SEO you can go back to your old posts and add keywords, making your posts search-engine friendly. Don’t forget to add alt tags to your images,  and create a meta description.  

Add a Popular Post Widget on Your Sidebar or Homepage

If you look through your analytics, you may find that some of your post are more popular than others they may even be post you wrote months ago. The best way to get those post out in the open, and readily available to your new readers is to add a Popular Post Widget on your sidebar or home page. The best way to do this is to use a plugin or set it up manually.

Create a Roundup Post

To bring more traffic to older post a good idea is to create a roundup post. What this means is you will create a post where you round up and link up your best content. For example, your top spring beauty post, best blogging tips. This way your new readers can see your old content all conveniently in one place.

blog traffic

Republish Old Content

If you happen to have a post that you worked really hard on, but you notice it is not getting much attention. Don’t be afraid to republish old content. This means updating photos, editing them, and revamping them, and finally republishing them.

Re-pin old post + Share on Social Media 

Schedule an update on Facebook, post to Twitter, Instagram, Google+ or LinkedIn, and then pin it again. Revive Old Post is a great plugin that will help you with sending out automatic tweets linking to and promoting your old posts on Twitter and Facebook. Tailwind is also another great app that helps you to schedule your pins. It gives you an insight into your analytics where you can see which pins and/or boards are performing the best, but we will get to that in another post. Scheduling my pins to post automatically has changed everything. Don’t be afraid to re-pin old post and delete pins that are not performing well you never know they may go viral years later. That is why it is very important to update old post with Pinterest friendly images. 

Other Ways to Update Old Post 

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How do you get you old post to be noticed?

What are your best tips for driving traffic to old post?

  • karyl henry

    These are all really great tips. I’m SLOWLY going back through all my old posts, cleaning up text, improving SEO and doing much better pics. It’s made a big difference, especially with popular older posts. I’ll be installing the popular post widget too

  • I never knew that there were so many ways to bring traffic to my old post! I had a single post that went viral and that’s about it. Was considering if I could make it go viral again. Thanks for the tips!

  • Thank you for the tips. It has been a while since I updated my older posts. I think I should update my post which did not get much attention.

  • Casey

    Linking to old posts in my new ones is one of my fave ways to redirect traffic. I also love round-ups!

  • These are such good tips! Def. going to incorporate them. 🙂

  • This post has been just what I’ve been looking for! Thanks for sharing! I’m going to save this for future use. 🙂

  • This is such good advice! Thank you for sharing! 🙂 I do link back to old posts but I need to get better at updating and re-sharing my old posts too.

    Hope you are having a great week! I just published my first eBook so I’m having a pretty good week! 🙂

    Away From The Blue Blog

  • Monica Puccetti

    Good tips! I only link to old posts when it is glaringly obvious, but I could change this with just a little more forethought. Thanks for sharing!

  • Great suggestions, we should be revisiting old content especially when our audience is growing.

  • Hannah Ellaham

    I have been WAY overthinking this. Thank you for making it simple and easy to understand for even newbies!!

  • Amazing posts! And a great idea!
    I love the round up posts the most because it creates new content in the same time and it’s a great way to be active when you are busy!

    Thanks for sharing!
    Ana – Blogger at and big supporter of women who are building an empire online through blogging!

  • I am going to use a few of these tips. Definitely need to go back and get the SEO up to date and better pics. I find Pinterest is the best way of getting people to your older posts. I re-pin them onto my own pages and group board. Pinning this for later!

  • Great post! I’m doing just that. I had to move my site and of course nothing came over properly. It was a blessing in disguise because I knew more about blogging and a lot of my earlier posts could be edited hencing loving the suggestions made here. Thank you for this list of wonderful reminders 🙂

  • Mamabops

    These are some great ideas! I employ the first strategy quite regularly. I need to create some round-up posts too!

  • Amanda

    This is a great blog post! Thank you for sharing your tips and tricks! I can use all the help I can get

  • I’m just starting out so this is great info for me to read now! Now I can be prepared! I’m definitely going to install a popular posts plugin. Thank you for your help!

  • Yes to all of these! One of my favorite things to do is to actually create new graphics so that I can reshare the post on Pinterest 🙂

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