How to Get Sponsored Post Opportunities for Your Blog + The EXACT email I send to Brands

The blogging community is surrounded by sponsored post; you have probably seen your favorite blogger do many sponsored post on their blog, and wondered how they got the opportunity. Sponsored post are a great way to monetize your blog. When it comes to sponsored post it all most always involves working with a brand. Your first sponsored post can be exciting, but can be a bit overwhelming. There are many many ways to work with brands and do a sponsored post. In today’s post I gather up all the resources you will need to get your first sponsored post plus I share with you the exact email I use to pitch to brands. If you still have questions about sponsored post or getting traffic to your blog. You can always email me or sign up for a blog audit here.

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This post contains affiliate links to keep this blog running!

Working With the Right Media Companies

The first and probably the most popular way to get an opportunity to get a sponsored post is to: Work with media companies. There are plenty of media companies you can sign up for. I give you a list of my favorites below. Keep in mind many of them have requirements and if you don’t meet them your application will be denied. Don’t let that discourage you because you can always apply and re apply.

  • Pollinate MediaApplication required. Sends out newsletter with opportunities that you can choose to apply to. A variety of opportunities available for all niches.
  • Activate (Bloglovin’)– Activate is another one of my favorite media companies. They are connected to Bloglovin’ so if you have an account you can become an influencer. There are many new opportunities every month, and you will know because they send out a email with new campaigns that you can apply to.
  • Linqia– ( My top favorite media companies) Application required. Based off your reach and following, Linqia will choose campaigns for you. You can then choose if you would like to apply based off of the pay, deadline, etc. You will get paid per click until you hit a “threshold” that is determined by the interaction within your “community.” The more clicks you get over your threshold, the higher it will be next time. Click here to sign up for Linqia!
  • Weave Made Media -Application required. Perfect for bloggers just starting out with sponsored post and still building a following. They send out a newsletter mentioning opportunities with links for you to go apply for each individual campaign.

* I want to add that the payment for mostly all media companies are through Paypal so if you have not set up an account yet, I highly recommend it.

Sending a Pitch to a Brand

Some bloggers often believe you need to wait for a brand to reach out to you in order to get an opportunity to do a sponsored post. This could not be further from the truth. You can always reach out to brands with a “pitch” sharing with them why you and your blog would fit well with their brand, and how it will help the growth of their business. You are more than likely to get a few “no’s”, but don’t get discouraged. Know that you are worth it, and do not let brands take advantage of you. Prove your worth by showing what you are capable of  you will  get a lot more respect and even get a lot more “yes’s.”

Keep in mind compensation doesn’t always have to mean cash. Many small companies do not always have the budget to pay you in the form of cash. Instead they will give you a product or something they sell (for free) in exchange for you taking the time to write up a post. This is a great way to get some experience working with brands if you are just starting out.

You want to try your best to find a personal contact. You can do this by visiting the brands “contact” page, from there you may find an email but this is most likely used for customer service. Try to look for a name of a single person in a marketing position. Try looking on Twitter or Instagram for someone associated with the brand. If you still cant find a email address try LinkedIn in the search bar type in Marketing + “name of brand” you are very likely to find an email this way.

Top Tips for Sending a Pitch

  • Make it personal, start off with your name your blog URL and a little bit about yourself.
  • Do your research on the brand, throw in a few compliments about the brand and let them know in short why you believe their products would fit well with your blog and brand.
  • Show you are credible by listing previous brands you have worked with.
  • Include a media kit or monthly page views and unique visitors. If you do link a media kit make sure to make it known you linked it below. I really recommend making a media kit. CreativeMarket has tons of really great media kit templates, this is the one I use here.
  • If you have an idea in mind on how will showcase the brand ,and you happen to have a similar post. Make sure to link it, and let them know your idea.
  • Only reach out to brands you know will work well with your blog.
  • Have a clear “Contact me” some where on your blog so brands can also reach out to you. (Wanted to include this although not really a tip for pitching)

Always Keep Your Audience in Mind

This just means don’t sell out to make a quick buck. You may be tempted to write blog post for any and every brand to receive earn money or get free stuff. This is not the right way to go about it. It will be very transparent, and your readers may start not to trust what you recommend.  You will potentially be earning money from what someone buys based off your recommendation. So you want to make sure your recommendations are genuine. If you are recommending any old items for the sake of earning money, you may be responsible for someone spending money on a crappy product. Always keep your audience, your integrity, and  your  vision for your blog in mind when accepting an opportunity.

Have any more questions about sponsored post?

Comment them below or email me!

 

  • autum

    This week my goal is to create a media kit. Im a part of several media companies but their campaigns just aren’t the right fit for my blog. A little nervous to pitch myself to brands but I plan on pitching around September this is a awesome post

  • Darling CEO

    This sis super helpful. Thank you so much!

  • Fierce Little Blog

    This is amazing. Thank you for sharing! I’m just starting out and this is more helpful than I can say!

  • I have been wondering how to send pitches. This should give me just the post I need. Like you said, knowing one’s audience is very important.

  • Sam

    These are some really great sponsored post opportunities. Thanks for sharing these with us.

  • bee15

    great post regarding sponsored posts… I work on them a lot for my site but it’s also not totally always consistent which is frustrating – one month I have so many deadlines and another … crickets… this year (and still have a long way to go ) though I’ve been working more or working more TOwards really pitching Myself out to brands for work and ideas – it’s so discouraging sometimes I don’t even send half the pitches I plan or think about – maybe its a confidence issue, but gonna keep at it – I did like especially the section about pitching and what to include. I usually include most of what you mentioned but still would love to see your pitches and get a better idea too! thanks! xx Bee

  • Ingrid Wall Snydal

    Great information here about sponsored posts, something I have been
    starting to learn about and quite frankly makes me feel like I’m over my
    head. Will be bookmarking this post for future reference. I really
    appreciate your input and advice here and will try to take it all in.
    It can be very discouraging, especially when my blog is rather specific.
    I know this means I cater to a smaller slice of the pie but I am happy
    writing about my topic. There is really a double edged sword of sorts
    but will try your strategies outlined here and see how it goes. Keep up
    the great posts. I am sure you’re helping many others!

  • LaToya C

    This is so good to have! I’ve been blogging for quite some time but I hadn’t heard of most of those media companies! Thank you!

  • Pingback: Over 50+ Networks to Join For Paid Blogging Opportunities | Jonnie March()

  • Emily Michelle Fata

    Thank you so much for sharing!! I’m going to look into a couple of the affiliate links you posted. 🙂

  • Adree Na

    I was looking for something like this and this was really helpful! Thanks for sharing 🙂

  • Kate

    These are great tips. Thanks so much for sharing!

  • Shannon Graham

    The day my friend figured out how to do sponsored posts, she was ecstatic. It truly changes the way you view your blog and what you can accomplish with it.

  • Shannon Paige

    These were really great tips and I wanted to say that many times I read a post like this offering tips, but once I read it, I feel like the blogger is writing ungenuinely or trying to offer some paid service to “help” you blog. This post was very genuinely helpful and truly for the readers and to help us, so thank you so much! I feel more confident reading this to pitch to brands and I have never heard of any of these media brands or read about getting emails from them with opportunities before. Very helpful. Thanks again!

    https://thegoodthingscomin.wordpress.com

  • Patty

    Valuable advice about maintaining your audience and integrity when accepting a new opportunity. Thanks for sharing a great post!

  • I love your tips for pitching to a brand! I’ve done many sponsored posts but I’ve never pitched to a brand before! Definitely many missed opportunities there… it’s something I need to work on.

  • Michelle/cocowouldapprove.com

    Thanks for all the great information. I want to start working with brands and didn’t know where to start

  • Patricia Conte

    Great tips! I really need to do more pitching! I love all the detail you’ve put into this post — thank you!

  • Thanks for the tips! Didn’t know the Weave Made Media yet. Very useful!

  • Ramez Hassan

    Really useful post! Didn’t know about the media companies so will give them a try!

  • These are great tips! I really need to start pitching myself more.

  • Angelica Sereda

    Great tips!

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