How to Make the Most of Your Blog Sidebar + Monetize Your Sidebar
The benefits of having a sidebar are huge and it can play a giant role in whether someone decides to leave your blog or stays around. It is also a very fun extension of your brand, you can play around with it in order to make it your own. If you were thinking about opting out of a sidebar this post will hopefully change your mind. Below are tips on how you can dress up your side bar and get the most out of using it.
This post contains affiliate links to keep this blog running.
A year ago I invested in my own self-hosted WordPress blog with the intention of making passive income. Do you want to start a money-making blog? Use this link to get a 60% discount on your first hosting plan!
“About Me” Snippet
An about me section makes a blog feel a lot more personal and particular. By adding a headshot and a short snippet of what you blog about, and who you are. You create a connection with your new readers, it resonates with them and it signals the start of a great relationship. Keep it simple but fun and unique you want to leave a good impression. As an extension to your “about me” snippet you can add in a “read more” link under your snippet leading to your extended “about me” page. Where you can then go into even more detail about who you are and the purpose of your blog.
Display Popular Post
If you look through your analytics, you may find that some of your post are more popular than others they may even be post you wrote months ago. The best way to get those post out in the open, and readily available to your new readers is to add a Popular Post Widget on your sidebar. The best way to do this is to use a plugin (Featured Post Widget) or set it up manually. You can then monetize those post by adding Ads or affiliate links. Instead of your readers taking the time to scroll through your archive to find a more popular post they will be there on your sidebar to be read with one easy click.
A great way to get readers to sign up for your email list is to place It on your sidebar. Your sidebar shows up on every page, so it is the perfect place to put it. Mailchip is a great for this and is extremely easy to use. Locate Lists on your dashboard > Your Newsletter > Signup Forms > Embedded Forms and customize a form to your liking.
Add An Instagram & Pinterest Widget
Adding your Instagram and Pinterest on your sidebar will help to grab your reader’s attention, and may even gain you some new followers. It will also show off more of who you are and what your brand looks like. My pinterest and Instagram widget came with my theme, but there are many plugin syou can download like Alpine PhotoTile plugin or Snapwidget.
Monetize Your Sidebar
A great way to make use of your sidebar is to monetize it with either ads or affiliate links. This is one of the easiest ways to make a profit from your blog. Adding Ads are my favorite type of monetization because once you add them you don’t have to do anything else. You literally can make money while you are fast asleep! When you sign up for an ad network like Google Adsense, Media.net, or Mediavine they’ll put ads on your site. And when people see and/or click on it, you’ll get money. There are three types of Ads you can add on your blog; (CPC), cost-per-mille (CPM), or cost-per-action (CPA) advertising.
- cost-per-click: You get paid for every click you generate.
- cost-per-mille: CPM advertisements you get paid for every 1,000 (mile) impressions on an advertisement.
- cost-per-action: You get paid for every action that is completed such as a sale or generating a lead for an advertiser.
Affiliate marketing is when you promote a company’s service or product. You can promote a product through a special text link or through a banner. Each link is tracked via a special link so companies know when to pay you. Every time a reader clicks your link or banner and makes a purchase, you receive a small commission, and sometimes a compensation depending on the company. It is important that you choose an affiliate partnership that is right for you and your audience.
My Favorite Afiilate programs:
Awin partners you with a variety of brands worldwide. Many of their brands are known world wide like Hyatt, Etsy, and Nike. There are brands for every niche travel, lifestyle, finance, and beauty. The best part about joining Awin is the opportunity to promote Etsy products.. When you sign up, they require you to pay a $5 deposit that can be returned to you in whole later when you get your first payment.
I love staying at Airbnb, They offer great alternatives to staying at a hotel or hostel. You can offer your readers $40 in travel credit. After they book their first trip, you get $20 of travel credit The perfect travel niche affiliate program.
ShareASale is a great affiliate program for bloggers, and influencers. They have a huge base of well-known brands for bloggers in every niche!
Looking for even more ways to monetize your blog and make a passive income? Click here.
How do you make the most out of your sidebar? Comment Below.